BMW Group employees work in different countries on different continents. They are as diverse as is usually the case in our globalised world. It goes without saying that all of our employees are treated equally according to their qualifications and granted equal opportunities. So diversity is perfectly normal in our working lives.
The diversity of our employees is one of our special strengths. It enhances our innovative capability and helps us gain ground in new markets. It broadens the pool of our talents and competencies. Human diversity is therefore a key to the sustainable success of the BMW Group. Hence “diversity” is an important issue of the future.
Human diversity also influences the cultural horizon within our company. As a result, it becomes constantly broader, providing us with new aspects and perspectives. This enables us to perceive new needs and trends far earlier, and above all, to understand them – and to live with diversity.